Educating clients and veterinary students can be both rewarding and frustrating. In the clinic, even the best and most dedicated clients may, at times, not understand or follow our instructions for the care of their animals. In the classroom, even the most passionate and academically gifted veterinary students may perform poorly some days. Although clients and students are ultimately accountable for their own actions, understanding resource allocation in the brain and how it affects learning may help clinicians and professors more effectively obtain the desired results when educating clients and students.
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