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Awareness and evaluation of natural pet food products in the United States
Authors Rebecca A. Carter, John E. Bauer, Jarrod H. Kersey, and Preston R. Buff

Health- and nutrition-minded consumers have a considerable interest in and demand for natural food products, including natural foods for their pets. Natural pet food is the fastest growing segment of the pet food industry in the United States, compared with the science, grocery, and overall pet specialty segments. Sales of natural pet foods increased from $2.0 billion in 2008 to $3.9 billion in 2012. 1 Interest in natural pet foods and ingredient sourcing was fueled by the 2007 recall of pet food products adulterated with melamine and related derivatives as a result of the inclusion of Chinese-sourced wheat gluten,
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Article Category:
Research Article
in Journal of the American Veterinary Medical Association
Page(s):
1241–1248
Online Publication Date:
01 Dec 2014