AVMA, Mars help strengthen veterinary team-client partnership with Positive Pet Care Guide

Published: 22 May 2023


According to a recent survey of more than 1,300 AVMA members, 40% of respondents said that they or someone they work with have been a victim of cyberbullying in the workplace. Nine out of 10 veterinarians indicated they experienced negative or escalated client interactions in the past year, with 65% saying it happened on a weekly basis. Veterinary teams are experiencing increasingly tense interactions with frustrated clients, both in-person and online.

In response to concerns like these expressed by veterinary professionals and pet owners, the AVMA, Mars Veterinary Health, and industry leaders created the Positive Pet Care Guide.

The Positive Pet Care Guide is a free resource that veterinary teams can use to help foster healthy communication and a positive partnership between staff and pet owners. This comprehensive guide outlines matching expectations for both veterinary teams and clients, and encourages a supportive, safe, and inclusive environment.

“We are incredibly proud of the way industry leaders from across the profession came together to create a much-needed resource that we're confident will have a positive impact on hospital teams, pet owners and patients,” said Dr. Lori Teller, AVMA President. “We remain committed to ensuring veterinary professionals have the tools they need to thrive in their careers while meeting the needs of clients and pets.”

To see the full version of this story, visit the AVMA News website.