• 1. Johnson SR & Kilkenny M. What veterinarians can and should know about the price elasticity of demand. J Am Vet Med Assoc 2014; 245: 511512.

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Factors that shift the relationship between the price of veterinary services and the quantity demanded

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  • 1 Veterinary Economics Division, AVMA, 1931 N Meacham Rd, Schaumburg, IL 60173.

Three years ago, I adopted a Cocker Spaniel, and since then, walking has become my favorite activity. This has been great exercise and a great way to meet the neighbors. But, during my walks, I have come across few other Cocker Spaniels and, therefore, was surprised to learn that for decades, the Cocker Spaniel was the most popular breed in the United States. This got me thinking about the implications of changes in breed preferences on the demand for veterinary services. In economics, when a widespread change like this occurs over time, we refer to the phenomenon as a change

Contributor Notes

This article has not undergone external peer review.

Address correspondence to Dr. Knippenberg (rknippenberg@avma.org).